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What the Editors Say

Here’s what some of my clients have said about my work over the years

Ellie O’Mahoney, commissioning editor Marie Claire magazine ( Now  at Fabulous): 'Jo is one of my most valued contributors to Marie Claire’s health section. She has fantastic contacts inthe industry and uses them well to keep us up-to-date with what’s going on in health, so that we’re always ahead of the competition. Her writing is always lively,concise and filed perfectly on time.She is a pleasure to work with.'

Wendy Sloane, Travel Editor, 'Jo Waters is an extremely capable journalist who writes with originality and flair.Her copy never needs editing and she always comes up with new ideas, and sends everything in on time.I would heartily recommend her as a freelancer toanyone who needs an efficient and creative writer." 

Sarah Purcell, freelance editor: 'I've commissioned Jo to write complicated medical features and she's always delivered to the brief, on deadline and managed to get quotes from the most highly regarded experts each time. She provides everything you need in a health feature: highly accurate information, a reader-friendly style, reliable sources and interesting quotes. She does a fantastic job, every time.'

Alison Mackonochie, Editor of Emma's Diary: 'I have worked with Jo on a number of health projects over the last few years. She has always come up trumps with whatever brief she's been given and has produced well written, informative copy.Most recently we worked together on the re-launchof Emma's Diary which has been a great success. Jo has a wealth of medical knowledge and a great contact list of medical experts to call on.'

Carl Rees MCIPR,Director, Londonsea PR Ltd(Healthcare specialists): ‘I have worked with Jo for two years now on a variety of healthcare projects and have found she is creative, versatile and above all, reliable. I would have no hesitation recommending Jo to other PR and marketing communications agencies, she is a pleasure to work with.’

Amanda Hayhurst , Director Hayhurst Media: 'Jo is the consummate professional: accurate, tenaciousand consistent.She masters even the most complex medical topics, delivering simply written copy bristling with checked facts and concise, clincher quotes.What makes Jo so good? She cares.’

Stephen Lederer, senior public affairs director Pfizer (US), former editor of General Practitioner magazine
'Jo is smart, diligent, talented and knowledgeable. She managed a tough job with good humour and enthusiasm. Jo is a good person to work with.'

Lisa Reich, Associate Editor, Health Plus magazine (EMAP):'Time is rarely on my side so it's invaluable to have on board journalists like Jo who know the magazine, are able to adhere to briefs, stick to deadlines and produce copy that needs very little doing to it.Added to which, she's able to turn copy around super-fast and there's a spark there which makes her stand out. Jo is super-reliable. Yes, I know 'reliable' is a boring word, but when you've remembered you've forgotten to commission a key feature and have two days to fill ten pages it's actually the best, most reassuring word in the world!'. 

Funda Suleyman, Senior Account Director, Hill and Knowlton Public Relations: 'Not just a good writer but listens, cares and is adaptable! Jo doesn't just 'bash' out another health story but uses her diversified skills to create copy that delivers the right tone to the right audience, and on time too. Whether you demand highly creative pieces or more 'hardcore' technical/scientific writing then you are in safe hands..'Carrie Taylor, Executive editor, Essentials magazine ( IPC Media):'Jo's a capable and creative health writer who consistently comes up with solid ideas. Her copy always delivers to the brief - on time, to length and in the right style, and she doesn't mind turning features round fast if need be. Brilliant for a time-poor, frazzled commissioning editor.'  

Gina Ford, author of the Contented Baby series of best-selling books and founder of 'I am very pleased to have Jo Waters as a guest writer on my site, Jo has contributed features on the subject of child development and health. She has a good feel for what our members may be interested in and is always willing to contribute creative ideas. Jo is reliable and professional and a pleasure to work with.'

Valery Mcconnell,Editor,Yours magazine: ’I’ve worked with Jo for over 10 years and she is an amazingly versatile writer who can cover news or features equally. She knows how to tailor a story to suit your market and has been a great source of coverlineable stories over the years.'



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